Skip to content


212 380 8996


plain & fancy

THE effects of grandeur


High end. Much higher reach.

Plain & Fancy cabinets have been crafted in the center of Pennsylvania Amish Country since 1968 – and our job was to elevate this legacy brand. We did so with meticulous detail. Our team rethought and reshaped the brand, developing new digital advertising. To utilize search engine optimization, we created new content and social media that reflected a fresh distinguished tone. And we launched a new website, in concurrence with the company’s 50th anniversary.

Inquiries have grown
a remarkable 3,296%.
plain & fancy

To reinvent a classic


Reinventing the spectator sport at Churchill Downs.

While Churchill Downs has been a revered venue since 1875, our team was able to launch this grand dame of racing into the next century through a live experience during the 2018 Breeders’ Cup. As a vital part of the team, Modern Majesty helped enable viewers to experience a 360° view of the backstretch, the paddock and the winner’s circle. The experience was accessible through the Breeders’ Cup website, a mobile app and YouTube.

More than 100,000 viewers from over 1,200,000 earned impressions.
plain & fancy



Opulence, expanded.

Greenwich St. Jewelers needed a way to effectively increase the awareness of their lower Manhattan boutique. As their strategic digital marketing partner, our team leveraged a variety of digital channels from social, paid search, product listing ads, email marketing and SEO. Ecommerce sales grew 55% year-over-year, and calls to their store increased by 88%.

As ecommerce sales grew 55%, we were also able to reduce the media spend by 43%.
plain & fancy

THE challenge of luxury


Launching a digital branding machine.

As the digital agency for Ferrari, we took a full-on approach to hone in on true potential buyers from amongst millions of fans. Using unique tracking methods, we identified which visitors' behaviors reflected those of an ultra-affluent automotive consumer and advertised to them on a variety of digital platforms. Analyzing behaviors, we sent interest-specific content to more than one million viewers per month. Impeccably-designed ads, landing pages and direct mail pieces reflected the aesthetics of the renowned luxury brand, while focusing on effectiveness.

Through constant optimizations, we reduced the cost to acquire a Ferrari owner by 59%.
Back to top